Hoch 2020: America’s Emcee
The Challenge:
Develop a “presidential” portrait to support Andrew Hochradel’s pursuit to become America’s Emcee for all creative Conferences in 2020. The art needed to be created with Adobe Fresco, showcase the app during an Adobe Live session.
The Solution:
After coordinating with Andrew and seeing the assets and looks he had developed on a previous stream, (watch here), we set to work developing a gritty and texture laden presidential illustration.
In the early fall of 2019, Andrew and I were having a conversation. Hoch mentioned he wanted to do something outlandish for the 2020 year. Having hosted a handful of creative conferences over the years, he set out to create a campaign to be America’s Emcee. Seeing as 2020 is an election year, it kicked off a fantastic spitball session that left us both smiling ear to ear.
Yes, it sounds ridiculous, but we both embraced it and laughed as we began planning. As Hoch has been campaigning, all of us have ended up attending some conferences and making little gorilla campaign elements to help this gather some momentum.